Rockville, MD, December 11th, 2003 — SECO USA, Inc., the experts in low-power handheld and wireless device platform technologies, today announced that the editors of EDN Magazine have named the Elf3 handheld/wireless reference platform to their list of the Hot 100 Products of 2003.

“The best 100 products of 2003 encompass a range of architectures and technologies and a plethora of categories – from analog ICs to multimedia test-and-measurement tools,” EDN’s editors noted. “All are innovative, but of the thousands that manufacturers announce each year and the hundreds that EDN reports about, only about 100 hot products really make our readers sit up and take notice.”

“EDN Magazine is one of the leading independent voices in the electronics design industry,” said Andrew Girson, SECO USA’s CEO. “To be honored by EDN Magazine is this way confirms the hard work and dedication of SECO USA’s staff.”

The Hot 100 Products of 2003 list appears in the December 11th issue of EDN and is also accessible at the EDN website (